Interesting information in a summary from the AOIR conference in 2005. In particular there were a number of speakers discussing the topic of "What is the level of converstion in Blogs" with much discussion on linkages between and within blogs.
in reference to:"The most heavily linked blogs were contained in the catholic cluster, in this case. Blogs can also be analysed depending on the ratio of in- versus out-links - this can indicate the level of conversation (an uneven ratio would mean simple one-directional linking, and thus the absence of conversation).
Ben Clark now takes over. For each blog, references to other blogs in posts and comments were coded in the content analysis, distinguishing references within and outside the sample; Ben now shows some examples of such references showing different types of linking (direct or indirect reference to the blogger of blog, etc.). In the end, the study coded some 582 conversational units, with 135 references in posts to other bloggers; 48% of these were hyperlinked, with another 10% through trackbacks.
In the sample, none of the references replied to another post in the sample. Comments replied by definition, of course, 83% directly to the previous post, the rest to an earlier post in the same thread. There was also a significant amount of referencing specifically from respondents who were already on the blog roll of the blog they responded to. (Sorry, this is getting complex, and I may not necessarily capture all the details here.)"
- Approaches to Blog Analysis | Snurblog (view on Google Sidewiki)
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