Blogs as Market Research Tools

This research article by Dean Carson discusses the use of blogs as a market research tool.

in reference to:

"There may be particular value in a blog based market research tool because the content is provided in a less artificial setting than in surveys or interviews. The research examined different sources of consumer generated web content about travel to Australia's Northern Territory and evaluated the authorship and readership as well as the nature of the content itself. The findings suggest that valuable data can be drawn from travel blogs, but that locating and analysing relevant content is time consuming."
- The `blogosphere' as a market research tool for tourism destinations: A case study of Australia's Northern Territory -- Carson 14 (2): 111 -- Journal of Vacation Marketing (view on Google Sidewiki)